Merkle Inc. Director, Media - Warner Bros (Theatrical) in Burbank, California
We are looking for an analytically minded, client strategy leader to join our digital media team. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing display media planning and buying, in the context of a multi-channel data driven approach. We are looking for an innovator who understands both marketing and technology, and who can aid with identifying business objectives and corresponding media solutions resulting in engagement and consideration among our clients’ target audiences.
The Director will provide regional leadership to our growing LA office and lead digital media efforts for our clients to build innovative marketing programs. This senior position will partner with experienced digital marketers on the client side, including VPs, Directors, and Sr. Managers, to build performance based marketing capabilities utilizing Merkle’s digital media platform, data, and analytics. Responsibilities include leadership for end-to-end digital marketing program strategy, development, and management for clients as well as SME for business development and product/service roadmap. /This position does require experience planning media campaigns for new releases./
Focus on a short list of key clients to drive a positive relationship and growth
Design and champion innovative, sophisticated media strategies and campaigns that deliver against the client’s goals and drive unique value for our clients
Provide direction to the media services, platform, and capability resources as it pertains to the client work
Oversee program execution activities for team
Effectively lead multiple projects and initiatives simultaneously; trouble shoot and mitigate risks, as well as ensure effective communication around the plans
Development of management and measurement frameworks to steer and monitor program progress and success
Develop and nurture strong relationships with clients at all levels, handle and resolve issues and opportunities
Ensure the successful development and growth for assigned team members and contribute to career planning
Articulate and strategically deliver consultative messaging – both written and verbal – to senior leaders
Act as a media subject matter expert and support growth/sales efforts
Contribute thought leadership content to promote Merkle’s voice in the industry
Drive engagement across teams and create environment of open collaboration and recognition
Key contributor and driver of all of the media execution process documents, platform usage playbooks, training programs, optimization best practices, etc.
Consult with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
This position reports to the Sr. Director or VP of Media Services.
9-12+ years' of experience in the Professional Services and/or Technology industries in one or several functional areas, including: marketing, product/brand management, media, RTB display media, paid search, ad tech, media mix / statistical modeling, database marketing, product management, web technology, e-commerce, strategy
Demonstrated client management and consultative selling skills as well as the ability to interact at all levels of management, including the executive level, to advocate and influence in support of a vision and direction
Experience managing and overseeing online marketing programs, projects, and teams in an agency, consulting, industry, or software / service
An entrepreneurial spirit, desire to "change the game", a self-starter, and thinks outside of the box
Ability to think on one’s feet and manage dynamic situations and environments
Strong communication skills, verbal and written
Strong quantitative and analytical skills, including an analytic and fact-based approach to problem-solving
Passion for technology, with extensive knowledge of the ad tech ecosystem – DSP, DMP, AMP, SSP
Works effectively in a fast-paced, energetic team environment
Experience managing, developing and hiring talent
Willingness to travel 20%-30%
/This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job./
Merkle** fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.