Princess Cruises Digital Marketing Specialist in SANTA CLARITA, California

Digital Marketing Specialist

Santa Clarita, California

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.

Princess Cruises – We are currently searching for a highly motivated Digital Marketing Specialist who supports driving efficient and personalized brand awareness, web traffic & conversion through paid search, display, affiliate, paid social and organic search. Reporting directly to the Digital Marketing Manager.

In a city with enviable quality of life balance, our corporate offices are located in beautiful Southern California in downtown Santa Clarita. Santa Clarita is what CNN Money Magazine calls “one of the best places to live in California.” With award-winning schools, special events and a large arts and cultural scene, Santa Clarita is the third largest city in Los Angeles County and is ranked as one of the safest cities in not only California, but in the nation.

We welcome your interest in joining Princess Cruises – one of the world’s premier cruise lines with 18 ships sailing to hundreds of worldwide destinations – and enjoying all the benefits and perks we have to offer.


  • Implement integrated digital marketing strategies across multiple digital channels in collaboration with multiple teams internal and external

  • Develop and traffic digital banner creatives to engage our core segments across the purchasing funnels, working with internal & external creative teams as well as publishers.

  • Work with media agency to drive as much qualified paid search traffic as possible within the confines of budget through keyword development, ad copy, bid strategies, campaign structure and audience segmentation

  • Work with SEO agency to ensure that Princess is consistently organically ranking in the top positions for highly searched vacation and cruise related keywords using SEO best practices, including content creation, keyword planning and development and UX improvements

  • Collaborate with CRM team and media team to find / test audiences leveraging Data Management Platform

  • Collaborate with personalization and Martech team to create integrated, personalized experiences on and off site

  • Maintain and plan homepage content calendar that supports retail and personalization efforts

  • Help further development of digital test and learn roadmap

  • Review, analyze and distribute media and SEO reporting

  • Work with key affiliates to obtain incremental traffic driving placements within their publisher channels in exchange for commissions


  • 3+ years’ experience in Digital Marketing

  • Ability to understand data-driven results (Direct Response marketing – mail, email & digital advertising)

  • Strong interpersonal skills required for communication with multiple departments, agencies, designers and colleagues

  • Organizational skills and ability to multitask and work under pressure to meet deadlines and goals

  • Strong knowledge of Microsoft Excel required

  • Working knowledge of standard digital marketing tools including adobe / google analytics, adwords, DBM, DCM preferred

  • Experience using the adobe stack and a DMP a plus


  • Flexible Work Schedule! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.

  • Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time

  • Travel - Cruise and Travel Privileges for you and your family

  • Health - Complete benefit plans including medical, dental, vision and flexible spending accounts

  • Wellness - Health and wellness programs include, onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships

  • Tuition Reimbursement - up to 75% with a maximum of $2000 per year

  • 401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter

  • Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock

  • Training - In-house Princess University courses on professional development

  • Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; special employee discounts for child care, banking services and retail stores

    Next Steps…

Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you’re looking to get your talent noticed, apply today! Our application process is quick and easy:

Apply online at . Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.