Sprint Paid Search Marketing Manager III in Los Angeles, California
Be Revolutionary, Be Transformative, Be Different...
Be the one that changes how we do Paid Search Marketing.
Use your Paid Search Marketing breadth and depth of experience to develop, implement and optimize the performance of paid search programs across different lines of business to drive acquisition and customer sales. Direct agencies in the development of effective and efficient paid search campaigns that span both national and local messaging. Collaborate with Google, Yahoo, Bing to be in a constant state of performance improvement by incorporating their insight on the overall search landscape, applicable macro trends, wireless shopper insight, as well as engine changes and evolution, algorithm changes, relevant alpha and beta opportunities, etc. Lead affiliates and authorized partners in paid search strategy, cost management and performance improvements.
Desired skills include unrelenting in the pursuit of exceeding quantitative goals:
Manage agency and lead them in performance-based campaign development, maintenance and optimizations of standard search and shopping ads (Product Listing Ads):
Keyword creation, management and optimization
Bid strategy, management and optimization
Creative development, testing, optimization and management
Budget Management: Review and approve agencies' proposals and performance forecasts
Iterative Test-Learn-Apply spanning strategy through execution
Active performance management and quick application of learnings
Campaign data capture to enable sophisticated, granular reporting, analysis, testing, optimizations and forecasting
This position is open to relocation
- Over 3yrs in performance-driven Paid Search marketing including hands-on management of Shopping Ads required
- Bachelor's degree and four years related work experience or eight years related work experience post high school
- Three years' experience developing business segment and retail channel strategies
Must enjoy working in a fast-paced, dynamic environment while effectively managing multiple, simultaneous project demands under tight timelines
Three years program and/or project management with strong time management skills
Must have intermediate level experience with Microsoft Office and be a power user of Excel. MS Access is desirable
Experience with Adobe Omniture, Google AdWords and/or SEM technology platform (desirable: MTA experience)
Analytical with the ability to interpret results and apply insights to drive results; Test-Learn-Apply mentality with ability to lead development, launch and measurement of tests
Experience in vendor and agency management
Strong interpersonal skills with a proven ability to lead and work within cross-functional, matrix organizations
Plus: Bilingual (English and Spanish)
Desirable: Understanding of how Paid Search works with other tactics such as SEO, Affiliates, Social, Display, TV as well as website experience
At Sprint, we're more than just talk. We've changed the way people communicate, how they work and how they stay connected on the go. Sprint is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Behind every decision we make, there is a passion and drive to develop technologies to enhance and simplify our customers' lives.
Sprint is a background screening, drug screening, and E-Verify participating employer and considers qualified candidates with criminal histories consistent with applicable law. EOE .
US-CA-San Francisco, US-DC-Washington/Metro, US-GA-Atlanta, US-NY-New York City, US-OR-Portland