Randstad Manager, Affiliate Marketing - Television in Los Angeles, California

Manager, Affiliate Marketing - Television

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job details:

  • location:Los Angeles, CA

  • salary:$40 per hour

  • date posted:Thursday, September 14, 2017

  • job type:Contract

  • reference:410950

  • questions:818-299-9300.

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description

Manager, Affiliate Marketing - Television - Los Angeles, CA

Major studio hiring a Manager, Affiliate Marketing - Television

Responsibilities

  • Develop expertise on assigned list of off-network programs, and serve as brand ambassador for these programs to broadcast clients.

  • Create and implement strategic, multi-platform affiliate marketing initiatives to drive affiliate support/ratings.

  • Provide strategy and make creative recommendations on marketing materials and projects produced by internal teams, including launch campaigns, on-air generic promos, and sales presentations.

  • Oversee the creation and distribution of marketing materials to affiliates, managing alerts platform and email marketing tools with ability to assess performance and ID opportunities to improve usage (e.g. open/click through rates)

  • Assist in leading affiliate portal strategy - vendor management, project oversight and serve as liaison with other groups to ensure effective development and role out of portal capabilities.

  • Assist in leading social media marketing strategies, provide marketing recommendations and make creative decisions on social media and web materials produced for affiliates. Lead analysis of social media efforts to determine program effectiveness and opportunities for improvement.

Qualifications

  • Minimum 5 years experience in entertainment marketing with TV marketing (broadcast and/or cable) background preferred

  • Proficient with Word, PowerPoint, Excel, etc.

  • Bachelor's Degree

Pay rate: $35 - $40/hr

For immediate consideration, send your resume to amber.cook@randstadusa.com

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.