The Walt Disney Company Director, Licensing, Hardlines, Disney&Pixar Anim in Glendale, California

The Director, Licensing for Hardlines is responsible for leading the category across a variety of product lines and licensees. They will provide leadership, set strategic direction and effectively manage the licensee base in effort to meet, or exceed, revenue targets and strategic growth initiatives established by DPA senior management. The selected candidate must have the ability to approach the business with both a genuine entrepreneurial spirit and a keen global mindset.

Responsibilities : Finance and Business Planning:

  • Build 5-year strategic plan for category, both qualitative and quantitative

  • Develop and present annual operating plans

  • Build and maintain accurate quarterly category forecasts

  • Set team objectives and priorities to ensure financial success

  • Monitor category’s financial progress and modify the team’s tactical output, as necessary

Category Management:

  • Maintain full ownership of, and accountability for, the DPA hardlines earned revenue P&L

  • Act as DPA ambassador across DCPI Hardlines

  • Identify and implement appropriate licensee support for all animated feature films

  • Spearhead all financial and contractual negotiations with appointed licensees

  • Forge strong, influential relationships with key licensee’s upper management

  • Tailor and drive individual growth objectives for each licensee

  • Develop and implement product, merchandising and marketing plans to align with growth objectives

  • Continually analyze licensee performance and course-correct, as necessary

  • Organize line reviews; develop retail exclusives and approve line lists with licensees

  • Collaborate with other category team leads to ensure DPA franchises are represented appropriately

Business Development

  • Identify and pursue “white space” opportunities within the DPA portfolio

  • Develop strategic partnerships with both traditional and non-traditional industry leaders in order to drive incremental revenue and innovation

  • Continually evaluate emerging technologies and trends in order enhance DPA’s position within the competitive marketplace

  • Identify and employ flexible business models, which make way for increased 1) cost efficiencies 2) revenue potential, and 3) consumer engagement

Brand and Content Management

  • In conjunction with the franchise team:

  • Help set strategic direction for brand plans in light of financial objectives

  • Execute quarterly marketing tactics designed to ensure financial success

Product Development

  • Set-up line review with licensees and Product Development team

  • In partnership with the Sales team, define and plan product development for retailer exclusive products

  • Prepare product presentations including but not limited to internal line reviews

  • Ensure licensee product lines reflect Disney quality and brand/property objectives

  • Lead category portion of creative roll-out for appropriate licensees

  • Responsible for cost assessment of brainstorm and product/packaging expenditures

Retail, Sales and Marketing

  • Liaise with Retail Marketing team to define brand-specific promotional and marketing plans and ensure licensee participation of key licensees

  • Maintain general knowledge of the retail landscape and monitor retails sales performance of key licensees and programs

Management

  • Perform management functions such as hiring, onboarding, coaching, performance management and operating expense control for DPA Hardlines team

  • Ensure optimal output from, and development of, all DPA Hardlines team members

Leadership

  • Build a strong DPA Hardlines Team culture that aligns with the broader team vision

  • Build strong team-oriented relationships with other key business units and regional partners that result in new business and/or cross-promotional opportunities

  • Ensures coordination with other categories, lines of business and departments

Basic Qualifications :

  • Comprehensive knowledge of and experience with key hardlines subcategories… Toys, Consumer Electronics, etc.

  • Excellent sales/negotiation skills

  • Breakthrough thinking

  • Entrepreneurial

  • Proven team management and leadership skills

  • Demonstrated ability to manage large budgets

  • Relationship builder

  • Excellent communication & presentation skills

  • Multi-task oriented

  • Ability to drive a vision with commercial results

  • Ability to lead change

Required Education :

  • Bachelor's degree in a related discipline +10 yrs. of directly related experience or Masters +7 yrs. experience

  • At least 6 yrs. experience at the category manager level within Disney or 8 yrs. combined mgmt. experience (internal/external)

Company Overview :

DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

Job ID: 479262BR

Location: Glendale,California

Job Posting Company: Disney Consumer Products and Interactive Media